Case | D-TRAVEL

About

D-Travel (D-Reizen) is a major Dutch on- and off-line travel agency and tour operator.  It is a wholly owned subsidiary of the Germany RV Touristik, which owns travel agencies across Europe.

Business Challenge

How to increase on-line sales of travel destinations / get-aways among women in their 30-40’s?

How to create awareness of various travel destination?

How to advertise the right destinations to the right target audiences?

Solution

Video-like display ads personalized based on the target audiences social profile, search behavior, geo-location and weather

Build in HTML
to lower ad serving cost

Use stock photography
and video for personalization

Connected to search, social, geo tracking and weather

Ad Examples

Here are 2 examples of the many thousands of different variations of the dynamically created digital video ads, based on the target audiences social profile, search behavior, geolocation and weather.
Click to play.

KNOW

Search : Caribbean vacation

Geo : NYC

Weather (at time of search) : Rain

Play Video

KNOW

Search : Weekend get-away

Geo : London office park

Play Video