Case | Basic-Fit

Always On

About

Basic-Fit is with 1.8 million members and over 600 clubs, the European market leader in the value-for-money fitness market. Basic-Fit is active in five countries; the Netherlands, Belgium, Luxembourg, France and Spain. At the end of 2018, we operated 161 clubs in the Netherlands, 173 clubs in Belgium, 10 clubs in Luxembourg, 252 clubs in France and 33 clubs in Spain.

In the medium term, we expect to open around 100 clubs a year. The majority will be opened in France. With around 4,000 employees, we operate a straightforward membership model, offering uncomplicated, essential and effective fitness experiences that are both affordable and easy to access for everyone. Building on our longstanding expertise, we combine a flexible low-cost membership model with high-quality fitness equipment and technology, virtual and live group lessons and shareable family passes. 

Business Challenge

How can we create a scalable solution for 1:1 advertising for multiple services, countries and different audiences​

How can we add more speed in delivery time​

How can we be more cost effective, improve quality and be highly engaging at the same time?

Solution

Implement a different approach in the organization and the latest technology for consolidation and centralization.​

With our unique DCO solutions we can deliver first time right within 5 days (benchmark = 14 days)

Implement a single creative for prospecting, re-marketing and campaigns while still enabling clients to use full animation and diversity.

The case is still under NDA. Only thing that we can say about this is that the total grow of Basic-Fit is 23%

GENERIC AUDIENCE

Target audience a

TARGET AUDIENCE B

- TOUCH -

Display

- TOUCH -

Facebook

- TOUCH -

Snap

- TOUCH -

Bumper

GENERIC AUDIENCE

TARGET AUDIENCE A

TARGET AUDIENCE B

- Tell -

Display

- tell-

Facebook

- tell -

Snap

- tell -

Bumper

TARGET AUDIENCE A​

TARGET AUDIENCE B

- Sell -

Display

- Sell-

Facebook

- sell -

Snap