Ziggo is the largest cable operator in the Netherlands, providing digital cable television, Internet, and telephone service to their customers. Ziggo Go allows users to watch live TV and on demand video content on multiple devices.
In 2018 we consolidated 30+ campaigns with over 750 unique bannersets, with an average time to market of 1 week, for Ziggo on our Dynamic Creative Optimization (DCO) platform. Based on media data Disxt’s DCO solution shows the right creative at the right time. This solution is used across all parts of the organization (B2B, B2C, Ziggo Sport). All have their own identity and way to communicatie, but are able to use the same flexible creative.
In phase 1 we started with setting up the dynamic creatives for the remarketing of website audiences. Ziggo struggled with finding the right partner to create their setup and while not losing their flexibility in creatives and communication. Disxt made it possible to create specific storylines cross all pages and add-ons on the website. By enabling Ziggo to personalize their communication, we were able to show a increase in conversion rate of 6% on their display advertising. The next step in the process was to create sub storylines for deeper in-page communication, currently we have 83% of the pages covered by a specific communication, what results in a 39% increase in online remarketing sales. Since the start of running DCO with DISXT on remarketing, we were able to decrease the CPO with 45%.
The next step in the process we are currently working on is to run this personalized DCO solution on Ziggo’s campaigns and Prospecting layer. Where we are targeting their most important audiences based on the Ziggo offer.